“Video killed the radio star.” So says that ‘80s song. But in the Internet age, where viral videos make or break careers, video births stars of all sort. Knowing how to manage this influential tool would pay dividends for companies looking to build, protect, and grow their business. Vloggers and other media-savvy users are now commonplace in YouTube, and it isn’t considered unusual for …
[Read more...] about Going Viral: The Role Of Videos In Proactive Reputation Management
Many executives and business owners tap into the power of social media marketing for a number of reasons, one being that it is a cost-effective and efficient way to reach a global audience and build a corporate brand. Social media sites such as Facebook, Twitter, and Instagram have a democratizing nature, allowing their users – including business entities – to stand out from the crowd each time …
[Read more...] about Social Media Marketing: Dealing with Social Media Criticism
Sure, you know what online branding can do for businesses. But do you know what value it holds for you and your career? In this Internet Age, your social media accounts have become more than just your unique spaces on the web. Everything that you post on social media is no longer just a fragment of your current mindset, but also a determining factor in your leadership capacity and who you are …
[Read more...] about Above and Beyond the Campaign: Online Personal Branding as a Leadership Enabler
Online public relations and traditional p.r. both aim for the same end: putting a name in favorable light in order to attract business. But the means have changed. Online p.r. is executed at a faster and more far-reaching pace than its predecessor. Efforts are now directed to an online audience via industry-specific websites and niche blogs. The once-one-way transmission of information across …
[Read more...] about Three-Pronged Approach to a Successful Online Public Relations Campaign
This title from The Economist highlights a crucial feature of a brand: It is inseparable from the personality of its creator. It represents a vision and a belief. And it is a consolidation of the owner’s personal business sense after years of experience. Rounding up all this information into one coherent image is what forms the foundation of a brand, but it does not receive that label until …
[Read more...] about An Online Brand as a Reflection on its Owner
