Branding was traditionally comprised entirely of offline strategies. Agencies were hired to create an image for a company and its products, and then disseminate that brand through print and mass media. With only one source for information, consumer perception was fairly easy to control. Any negative feedback about the product was received directly by the company, and any negative press about the …
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Online Personal Branding: Making Yourself the Star of the Web
So what if you have an impressive career profile with a charismatic personality to boot – how are potential employers going to know that? By reading your traditional resume? Why not put it into safekeeping and jump on the online personal branding bandwagon? After all, it’s projected that this year would mark the death of the traditional resume as more and more employers turn to your online …
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