Online Reputation Management

reputation defense

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All in a Name: Managing a Brand’s Reputation

A staple of business and marketing courses is the importance of a company or product’s brand identity and image. Widely touted as vital to the long-term success of a company, the brand as a concept means many things to different fields of marketing, often within the same company. Many approaches to branding have incorrectly assumed that the brand consists of an abstract concept that belongs to …

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The simple commandments of reputation defense

The best reputation defense is good offense, they say. But how can you exactly reclaim a tarnished reputation using a good offense? As a business owner, you try to do everything to protect your online brand and grow your consumer base. Yet there may come a time when your brand would be hit with online negative reviews, blogs, and comments which are either a work of a pissed off consumer or a …

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