Like it or not, the world is watching in the digital era and keeping a low profile is nearly impossible. While responsible behavior and preventive measures protect a clean reputation, an already damaged one can still be rebuilt, though not without difficulty. Turning around a tarnished reputation is nothing new. Both high-profile individuals and large companies have staged several reputation …
online reputation repair
Rules of Thumb: Key Principles in Managing Your Online Reputation
Due to the influence of social media and customer-centric review websites today, and people’s tendency to share their opinions and experiences on any and all cyber outlets that will allow it, upholding a robust image in the digital space has become critical for the health of your business. To protect both your brand and bottom line, not only must you run your business in a manner that produces …
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How much and how often: Content management for online reputation management
Content is the backbone of any web promotion campaign, whether for social media marketing or online reputation management. It serves as the primary conduit for web traffic and anchors people and businesses to their supported brands. Making sure that the content available to the users is worth looking at needs a dab hand; knowing how much content to post and how often, meanwhile, is a matter of …
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Online Reputation Management: A Holistic Approach
With real life bleeding more and more into the virtual space in the last ten years, companies and brands have followed their target customers’ trajectories, paying keen attention to consumer behavior and trends on the Web, each pledging their stakes in developing their image digitally. And while the Internet has infinitely expanded public access to data, it has also provided a free-for-all …
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Brand Fixers: What Online Reputation Repair Specialists Can Do For Your Business
It takes hard work, money, and a lot of thinking to build a strong brand. It’s beyond unsettling how everything a business owner worked for can be ruined in a snap just because of a single defamatory remark or unfounded accusation posted online by an irked consumer or a malicious competitor. The discerning business owner knows that times have changed, and basic marketing campaigns are no longer …
Online Reputation Repair: Social Media Tips For When “The Right To Be Forgotten” Hasn’t Taken Effect
There will be a lot of relieved Europeans as Google was mandated by the European Court of Justice to answer to its responsibility to manage reputation-damaging content among its search engine results based on the demands of concerned individuals. “The right to be forgotten,” as the European law requires, is certainly the direct solution to online reputation repair, which is becoming more relevant …
Two Worlds, One Face: The Interplay Between Offline Identities And Online Reputation Repair
In public matters, your real life self and your online self are intertwined, and maintaining a sterling reputation is a concerted affair between the online and offline halves. However, the issues faced by these two facets are literally worlds apart. Online, managing and repairing your reputation is easily quantified through search engine results pages. Real life has no such luxuries but has …
Protecting Your Brand’s Identity And Image Through Online Reputation Repair
The brand is what sets your business apart from its competitors; it represents the image you want to present to your customers and the core ideas that define your products and services. A lot of thought and hard work goes into creating and maintaining this identity and the perceptions surrounding it; it imperative that you take steps to keep your business’ brand image from being defined by …
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No Mere Quick Fix: Calling In The Big Guns In Online Reputation Repair
Online reputation management (ORM) is vitally important for both businesses and individuals. With so many ways by which detractors could smear the good name of a person or company, taking a proactive and pre-emptive stance toward online reputation repair is a given in many respects. Cultivating good online habits is a must for everyone on the Internet; laying the foundations toward a clear online …
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Restoring Your Company’s Online Reputation: A Worthy Endeavor
Because of the viral nature of Internet content, something posted online could easily bring down the reputation of someone who took years to build it. But what is destroyed could also be rebuilt, much faster if the damage is controlled early on in its appearance. Trying to live down negative publicity in the Internet age is a herculean activity, particularly if it has long since been entrenched …
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