It takes hard work, money, and a lot of thinking to build a strong brand. It’s beyond unsettling how everything a business owner worked for can be ruined in a snap just because of a single defamatory remark or unfounded accusation posted online by an irked consumer or a malicious competitor. The discerning business owner knows that times have changed, and basic marketing campaigns are no longer …
online reputation management
Putting digital footprints in perspective through proactive online reputation management
Many people are dependent on web searches to get to know other people. The digital footprints that people leave behind enable clients and employers to accurately assess people and businesses based on how they present themselves. You can make a good or terrible first impression without ever meeting someone in person. And because first impressions are extremely hard to live down, making sure it is …
Online Reputation for Businesses: It’s Personal, As Far As CEOs Are Concerned
Business online reputations that have gone bad do not beat down just revenues. Any CEO who heads a digitally disparaged business will sooner learn the discomfort of being equated with the company he or she runs, especially when Google search results do not really sieve name and company affiliations. In any case, a CEO ideally defends the company tooth and nail, but waging a war alone against the …
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Not All About You: Taking An Indirect Approach In Online Reputation Defense
One of the key aspects of online reputation defense involves being in charge of your own name online, leading people to information you want them to know about you instead of being at the mercy of others, particularly detractors. Naturally, this brings to mind the old SEO practices of utilizing your name as a keyterm as often as possible. These practices, however, may also cause your reputation …
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Online Reputation Management And The Spectrum Of Self-Promotion
The crux of online reputation management is to build a positive reputation for your brand and keep it that way for as long as your business exists. However, there is no way you can stop people from giving negative comments or feedback even when your company does its best to serve them well. Additionally, you cannot swipe off all these nasty stuff about your brand in a single purge. Instead of …
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Online Reputation Repair: Transforming Online Bashers Into Brand Ambassadors
As a brand marketer, one of your main obligation is to keep your brand’s reputation pristine at all costs. But this doesn’t mean you should direct all your efforts to the brighter side of the cyberspace. Those who thrive in the dark side of the Internet, a.k.a trolls, bashers, haters or whatever you call them, could swallow your brand like a black hole if you exclude them on your watch list. …
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Watch your words: The Role Of Content Control In Online Reputation Management
In the world of social media, the most embarrassing or inappropriate behavior or language can go places, bringing in their wake frustration and embarrassment. When personal privacy concerns or public relations matters are of utmost importance, you must remember to carefully police the data you post online. This advice remains relevant today; a lot hinges on the sort of information about you …
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ORM Support: Forging A Brand Identity In Social Media
A concrete brand identity can help facilitate the organic growth of a brand’s social media presence, which can aid it in not only reaching a wider customer base but also accommodating more effective online reputation management campaigns. Understanding this, companies must strive to mold a favorable perception of that brand in the eyes of its target audience. This should aim not only to help …
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Responsible Damage Control: Reining In What You Can In Online Reputation Defense
There are two important aspects to consider in the game of online reputation defense. One consists of elements that people have little to no control over, such as outside reviews and comments, defamatory accusations, and past actions. Likewise, there are elements that can be brought under extensive personal control and supervision, such as social media comments, online content, corrections to …
Online Reputation Management: What To Do On Your Own And What To Leave To The Pros
Moving past your mistakes is one thing; living them down is another. In the fickle world of the Internet, online reputation management (ORM) is a virtual necessity. Whether you happen to be the subject of scrutiny or unfair criticism or need to keep your own mistakes from being blown out of proportion, ORM can be used to protect your good name. The best part of all is that you can lay the …