Social media has made connecting to distant loved ones simple and easy, bringing together people who would ordinarily have to bear each other’s absences over long distances. Of course, your social media activity in the holidays isn’t restricted to reconnecting with relatives and friends. Whether you are a noted public figure, the owner or administrator of a business looking for growth, or an …
[Read more...] about Home For The Holidays: Personal And Company Brand Management For The Season
In the tech-savvy world of today, being connected in the world of social media is a double-edged sword. There are many personal and business benefits to be gained from operating online, such as nigh instantaneous connectivity and broad reach, connecting people with old friends and new and bringing businesses to new customer markets quickly and cheaply. But these same benefits could quickly turn on …
[Read more...] about Never Too Young To Recognize The Importance Of Online Reputation Management
Brands can refer to the cumulative perception created by marketers’ interactions with their consumer base. It reflects the interdependence of corporate reputation and brand performance as companies strive to win consumer loyalty and expand their reach. Corporate branding and consumer branding are the core elements of brand management. Corporate branding focuses on investing on the company’s …
[Read more...] about Beyond the brand: Consumer branding vs. corporate branding
Online personal branding and online corporate branding both act as driving forces behind your company’s public relations campaign. As a business owner, you may have noticed how these two search engine optimization (SEO) tools can appear very similar yet different in helping to protect your company’s image, reputation, and bottom line. While these tools are both integral to the achievement of your …
[Read more...] about Differentiating Online Personal Branding from Online Corporate Branding
This title from The Economist highlights a crucial feature of a brand: It is inseparable from the personality of its creator. It represents a vision and a belief. And it is a consolidation of the owner’s personal business sense after years of experience. Rounding up all this information into one coherent image is what forms the foundation of a brand, but it does not receive that label until …
[Read more...] about An Online Brand as a Reflection on its Owner
