Sustaining and growing your business demands a loyal and expansive consumer base. One potent method to live up to such requirement is by tapping into the lucrative and influential millennial market through online PR tools and methodologies which are suited for the wants and needs of this consumer cohort. Raised in a world of technology and free-flowing information, it’s easy to dismiss …
[Read more...] about Reaching out to your millenial audience using online PR
The increasing importance of online reviews and ratings is more than enough to conjure a paradigm shift in the way businesses manage their online brands. The fact that consumer reviews are trusted 12 times more than product descriptions impels companies into repairing their online reputation to prevent losing potential customers to any negative content. As a business owner, you must be …
[Read more...] about Legitimate methods will help your online reputation
This title from The Economist highlights a crucial feature of a brand: It is inseparable from the personality of its creator. It represents a vision and a belief. And it is a consolidation of the owner’s personal business sense after years of experience. Rounding up all this information into one coherent image is what forms the foundation of a brand, but it does not receive that label until …
[Read more...] about An Online Brand as a Reflection on its Owner
