Business online reputations that have gone bad do not beat down just revenues. Any CEO who heads a digitally disparaged business will sooner learn the discomfort of being equated with the company he or she runs, especially when Google search results do not really sieve name and company affiliations. In any case, a CEO ideally defends the company tooth and nail, but waging a war alone against the …
[Read more...] about Online Reputation for Businesses: It’s Personal, As Far As CEOs Are Concerned