There are two important aspects to consider in the game of online reputation defense. One consists of elements that people have little to no control over, such as outside reviews and comments, defamatory accusations, and past actions. Likewise, there are elements that can be brought under extensive personal control and supervision, such as social media comments, online content, corrections to …
crisis management
Beating digital crises with authentic reputation repair tactics
Much is expected of marketers and reputation repair specialists in times of crises. Even before a crisis appears, these people need to be on lifeguard mode, constantly looking around each corner to see if a danger is brewing and to address potential threats by setting up an infrastructure in advance. When a crisis strikes, it’s certain that a part of it will occur online where it can get blown …
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