It takes hard work, money, and a lot of thinking to build a strong brand. It’s beyond unsettling how everything a business owner worked for can be ruined in a snap just because of a single defamatory remark or unfounded accusation posted online by an irked consumer or a malicious competitor. The discerning business owner knows that times have changed, and basic marketing campaigns are no longer …
branding
ORM Support: Forging A Brand Identity In Social Media
A concrete brand identity can help facilitate the organic growth of a brand’s social media presence, which can aid it in not only reaching a wider customer base but also accommodating more effective online reputation management campaigns. Understanding this, companies must strive to mold a favorable perception of that brand in the eyes of its target audience. This should aim not only to help …
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