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[Read more...] about But it takes the city to help identify it
Online personal branding and online corporate branding both act as driving forces behind your company’s public relations campaign. As a business owner, you may have noticed how these two search engine optimization (SEO) tools can appear very similar yet different in helping to protect your company’s image, reputation, and bottom line. While these tools are both integral to the achievement of your …
[Read more...] about Differentiating Online Personal Branding from Online Corporate Branding
Many executives and business owners tap into the power of social media marketing for a number of reasons, one being that it is a cost-effective and efficient way to reach a global audience and build a corporate brand. Social media sites such as Facebook, Twitter, and Instagram have a democratizing nature, allowing their users – including business entities – to stand out from the crowd each time …
[Read more...] about Social Media Marketing: Dealing with Social Media Criticism
Videos are not new to multimedia marketing, but the way they are used to capture an audience’s attention continues to evolve as the technology improves. From home video camcorders, to professional grade equipment, today’s technology captures increasingly vivid images and sounds, making it easier than ever to share. The problem arose when users attempted to share their videos on the internet. …
[Read more...] about You Need to Produce Online Videos. Here’s Why.
There was a time when the phrase "any publicity is good publicity" was practically a p.r. rule, but that only held true during the time when companies were the sole source of information about their products. Today, the internet renders corporate websites a mere alternative source of information about products and services. The primary sources today are blogs and posts in social networking …
[Read more...] about Damage Control in 140 Characters or Less
Sure, you know what online branding can do for businesses. But do you know what value it holds for you and your career? In this Internet Age, your social media accounts have become more than just your unique spaces on the web. Everything that you post on social media is no longer just a fragment of your current mindset, but also a determining factor in your leadership capacity and who you are …
[Read more...] about Above and Beyond the Campaign: Online Personal Branding as a Leadership Enabler
Search engine optimization (SEO) is the aggregation of all the work essential for driving search engine traffic to your website with the ultimate goal of increasing your business’ return on investments (ROI) and improving your online image. More than simply an online reputation management tool, SEO involves the use and analysis of internal and external website components necessary to achieve the …
[Read more...] about Advanced Online Reputation Management: The Four Ways to Supercharge Your SEO
When the internet joined other forms of traditional media as a legitimate forum for consumer communications, advertising agencies quickly jumped on the opportunity to capitalize on the new platform. Available in the average household for more than a decade, the worldwide web quickly surpassed radio as the next-best alternative to delivering messages via television. Now at its prime, the internet …
[Read more...] about Online Reputation Management: The New Ad Agency
Branding was traditionally comprised entirely of offline strategies. Agencies were hired to create an image for a company and its products, and then disseminate that brand through print and mass media. With only one source for information, consumer perception was fairly easy to control. Any negative feedback about the product was received directly by the company, and any negative press about the …
Every company has its share of detractors. And if you’re taking your business online, it’s imperative that you make sure you are protected from potential damage, which is often caused by your competitors and critics. Online reputation management services boil down to two key directives: highlighting the “positives” of your business and protecting your name from “negatives.” The positives are …
[Read more...] about Three Basic Steps to Online Reputation Management
