Online public relations and traditional p.r. both aim for the same end: putting a name in favorable light in order to attract business. But the means have changed. Online p.r. is executed at a faster and more far-reaching pace than its predecessor. Efforts are now directed to an online audience via industry-specific websites and niche blogs. The once-one-way transmission of information across …
[Read more...] about Three-Pronged Approach to a Successful Online Public Relations Campaign
Before 2012 came to a close, Facebook reached one billion users and LinkedIn hit 200 million users. More and more, people are using social media, and its influence on the corporate arena is also becoming increasingly important. In fact, 83 percent of marketers say that social media is vital for their business. Social media management can help in building, repairing, and maintaining your …
[Read more...] about SEO and Social Media Marketing: The Basics
You know your own business. The thing is, do your potential and current customers think of it the same way? An accurate platform for gauging your business’ reputation is social media, where it is free to create your own profiles where you can refine and hammer home your brand’s message. So you upload your own content, hoping it will generate word-of-mouth or be caught up in the whirl of viral …
[Read more...] about Social Media Branding: Where Identity is a Tree with Many Branches
So what if you have an impressive career profile with a charismatic personality to boot – how are potential employers going to know that? By reading your traditional resume? Why not put it into safekeeping and jump on the online personal branding bandwagon? After all, it’s projected that this year would mark the death of the traditional resume as more and more employers turn to your online …
[Read more...] about Online Personal Branding: Making Yourself the Star of the Web
This title from The Economist highlights a crucial feature of a brand: It is inseparable from the personality of its creator. It represents a vision and a belief. And it is a consolidation of the owner’s personal business sense after years of experience. Rounding up all this information into one coherent image is what forms the foundation of a brand, but it does not receive that label until …
[Read more...] about An Online Brand as a Reflection on its Owner
In an age where most people rely on online search results when gathering information, the need to maintain a good online reputation becomes more important than ever. This is particularly true for all businesses - both established and startups - because they are prone to receiving negative online reviews from unsatisfied customers, even if they provide high-quality and honest services. So what …
[Read more...] about The Basic Steps in Handling Crisis Management Online
Maintaining a clean reputation has become harder to do since the advent of the internet. Customers have turned to social media and consumer review sites to voice their opinions and feedback on the products they’ve used. This practice has become a double-edged sword for businesses. On one hand, customers could post positive feedback about a company, helping drive more customers and profit to its …
[Read more...] about Online Reputation Repair: How to Clean Up Your Image Online
You search for your company’s name on Google, only to find nothing but praise and positive feedback from your customers. But when you look closer, one negative comment on a forum catches your eye, and you have the feeling that a customer didn’t write it. In the business world, competition is tough, and it’s even tougher on the internet. Some companies resort to bashing their competitors and …
Some say you can’t spoil a clean reputation, but there’s no telling when it comes to the internet. Integrity is good for as long as business competition remains clean, which is to say not very long. Reputations have suffered in the name of competition. Mudslinging can be taken online under the cloak of anonymity. As a society, we have become so desensitized to this that many have given up …
[Read more...] about Your Online Reputation: Own It, and You Won’t Have to Apologize for It
In recent years, the importance of social media to businesses has become increasingly evident. A report released by Nielsen earlier this year showed that 89% of advertisers that participated in its survey take advantage of free tools offered by major social networking sites, and 64% plan to invest more in social media advertising in the future. Given the huge impact that social media has had on …
