Microsoft founder and billionaire Bill Gates once said, “The internet is becoming the town square for the global village of tomorrow.” Indeed, people from all over the world meet on the web to access, contribute, and trade information. While it offers a convenient avenue for marketing and growing your business, it also opens your company to malicious attacks that could ruin your reputation. For …
[Read more...] about Reputation Management: The Best Defense
The Internet allows its billions of users to access and contribute to its already vast database of information. It also offers businesses plenty of opportunities to advertise to and engage with their customers. However, this also exposes them to various kinds of attacks online that can leave them with a damaged name and, consequently, less profit. As a business owner, you should take steps to make …
[Read more...] about Reputation Management and Building an Online Stronghold
With the easy access it provides users, the internet is a powerful tool that can emphasize the merits of a business or brand. But it may also be used to spread negative content that could damage an entity’s good reputation. Online reputation management addresses this problem, making it a worthy investment in a competitive arena that places high value on public image and opinion. It promotes a …
[Read more...] about Online Reputation Management: Why it’s Worth the Investment
The congruence between traditional and online reputation management lies on the time it takes for either to achieve results – lots. But the Venn diagram for traditional and social media that sets both strategies in motion is a circle. And since most searchers now use the web to research brands, businesses must use their capabilities, curiosity, and creativity to control damaging content, links, …
[Read more...] about Be you round: Social Media is Just One Angle to Online Reputation Management
It is undeniable that social media has dominated the online community. People from different corners of the world have an account to at least one major social networking site, such as Facebook, Twitter, Google Plus, LinkedIn, and Pinterest. Nielsen reported in the last quarter of 2012 that “consumers continue to spend more time on social networks than on any other category of sites – roughly 20 …
[Read more...] about The Importance of Social Media to Online Branding and Reputation Management
In the past, entrepreneurs promoted their brands and products using print, radio, and TV advertising. Today, businessmen are leveraging the internet for advertising purposes. The most successful of them are often one and the same with those who keep up with the continually changing landscape that is online marketing. To truly become effective in online marketing, a company has to know how to …
A few years back, businesses started turning to social media websites to market their products and maintain a good online reputation. Last year, 94% of all businesses with a marketing department used social media as a marketing platform. This year, social media continues to play an important part towards helping a company maintain a strong online presence. New social media trends develop …
[Read more...] about New Social Media Trends: Boosting Online Presence in 2013
A hard truth about operating a business is that there will always be negative feedback from customers. While this can be an opportunity for businesses to improve their services, some types of feedback can be damaging. Worse, businesses are likely to be the victims of misinformation, which can be detrimental not only to their online and offline reputation, but to their overall sales as …
One challenging aspect of handling a business is that, no matter how many positive reviews it gets from other clients, there will always be dissatisfied customers. And in the internet age, where most consumers do their shopping online, all businesses – whether big or small – are likely to receive negative feedback from these customers through various online platforms, including social networking …
When a potential customer Googles a company’s name, three things could happen: (1) the company’s name turns up in the results page with positive or neutral content, (2) the company’s name turns up with bad product reviews or backlash from a competitor, or (3) the company’s name doesn’t turn up at all. Business competition has entered the online arena, and many companies are taking advantage of …
