With the volume of internet content ranging from one extreme to the other, negative feedback is not the ultimate indicator of a business’ destiny. All forms of online content serves millions of purposes for millions of users. Businesses should embrace negative feedback as an opportunity; not doing so can and will directly harm profitability. Despite the theory that bad publicity is bound to come …
[Read more...] about Online Reputation Management: Sieving the Good and the Bad
Since millions of people all over the world use social media platforms to gain information about brands or products, it may seem easy for businesses to establish a large following online. After all, most of the content posted publicly online is likely to be viewed by a number of people, particularly those on major social networking sites. However, it is not enough for businesses to rely on merely …
A brand should be timeless and ubiquitous, and putting it out there on the fickle internet is the tricky part. Business owners usually turn to a memorable design to lay initial foundations for their brand. The wisdom of this can’t be contested, as casual surfers are often fetched by eye-catching aesthetics. Good design could be impressed upon the consuming public through a website layout, a logo, …
[Read more...] about Building Your Brand Online, Past the Sell-By Date
When developing content for the purpose of online reputation management, it is tempting to sprinkle trending buzzwords around and try to ride the keyword’s wave. While hashtags are an effective strategy for discovery on LinkedIn and Twitter, overusing buzzwords can do more harm than good. Because most trending buzzwords are time-sensitive, using them constricts the relevance of your content to a …
There’s no telling what is going to surface on the internet about you. Between check-in “tags” and photos friends post on Facebook, there’s little anyone can do to control what third parties publish about them online. While effective online reputation management is the kind of stuff best left to the professionals, there are a number of things you can do to proactively keep your online reputation …
[Read more...] about The Three Basics of Managing Online Reputation
Before the digital age, companies relied on mass media to reach their target demographic. Television, radio, and print advertising consumed the bulk of marketing budgets aiming to deliver branding messages to a desired group of recipients. While successful during its time, traditional methods customer relations only ran one way, permitting companies to broadcast their messages, but preventing …
The practice of public relations has existed as long as organized enterprise. Every company needs to remain in good favor with its customers in order to continue selling its goods and services. Likewise, customers need to feel that the manufacturers of the goods they purchase with their hard-earned money are listening to what they have to say about the products. Public relations are an …
The internet is fast becoming the easiest platform for customer interaction. With over a billion active users on networks like Facebook and Twitter, two-way communication between companies and their clientele has never been more feasible. When a brand posts on Facebook, its target market can immediately see, respond, or share the post, making it faster than ever for digital marketers to …
[Read more...] about Addressing Customer Complaints Remotely
“The beauty of social media is that it will point out your company’s flaws; the key question is how quickly you address these flaws.” -- Erik Qualmann, Socialnomics Social media has billions of users. Facebook alone accounts for more than one billion users around the world. Add to that those who post tweets on Twitter, upload pictures, watch videos, check in to restaurants, and chat. Social …
[Read more...] about The Powerful Like and Tweet: Social Media and Reputation Management
Nefarious listings on Google, Yahoo!, or Bing can be a bane to any business, online and brick-and-mortar alike. In the relatively dormant decades of traditional public relations, this could have been also the case, but now propaganda is spread by competitors publicly, on the most visible platforms. Crisis management is a strategy that was developed to address these negative, false links found on …
[Read more...] about The Relevance of Online Reputation Management
